Who We Are

We are a proudly South African, 100% Female Black owned Level 1 BEE Media Buying Agency. Our team of experts specialize in the planning, campaign creation, buying and reporting on all aspects of the digital media buying process. We have over 20 years of experience in the digital marketing industry and our clients range from global blue-chip companies to small, medium enterprises.

Our team is based in Cape Town, Johannesburg and Durban.

Women Leading The Way Into The Metaverse

Praneetha Aniruth

CEO

Praneetha Aniruth is a 47-year-old Tech Entrepreneur from Durban who is a Co-Founder of Carver Media and other startups. She comes from a background in marketing, shopping centres, broadcasting and corporate insurance. Praneetha entered the tech industry 16 years ago and specialized in Google Ads and Digital Innovation. Whilst her team works with both the corporate and big business sector, her current obsession is working with brands and the Metaverse.

She has spoken at many conferences, masterclasses and is a fierce advocator for women in technology. In February 2020, Praneetha was invited by Harvard University to be a part of the conference highlighting the “Changing Face of Entrepreneurship in Africa. Praneetha Aniruth is the Founder and Chairperson of the Umhlanga Women’s Association which strives to Serve, Empower and Educate.

Yajna Sheik

COO

Yajna Sheik is a Indian female born to a single mum in South Africa. She is a digital innovator with a total of 14 year’s experience in digital media and marketing. This combination makes her a human dynamo for strategy and taking your business beyond its boundaries. Her skills range from strategy, training to buying across Google, programmatic, social as well premium publishers. Over the years she has spearheaded media for retail, FMCG, financial services, alcohol, education, pharmaceuticals and technology brands. Her work has been showcased at Google’s Worldwide Conference for Innovation in Africa. She has also been part of Bookmarks winning entries.

Yajna’s experience affords her the ability to lead, self-generate and map new sustainable paths. She is a problem solver, insightful thinker and go-getter. Yajna’s philosophy in digital is ‘Don’t buy impressions, make them! Her beliefs are life, light, love, laugh, learn and limitless. She enjoys swimming and hikes with her husband. Yajna thrives on giving back, supporting charities and growing others.

Nureshka Viranna

CTO

Nureshka Viranna is a female technology entrepreneur. She is the director and co-founder of Shopli, a specialist eCommerce company that helps people sell their products and services online. She has been seen as an innovator in the industry having helped businesses start online stores, marketplaces, elearning platforms, online malls and drop shipping stores. Her greatest accomplishment was being recognised as a Forbes Africa Top 30 Under 30. Nureshka was recognised in the Technology category. Her innovative thinking, positive mindset, customer service, and constant R&D is what sets her apart in the technology industry.

Our Clients